Week 2 Holiday Marketing plan
If your first event is Columbus Day Weekend take advantage of the new season for a new look of your store (Did you clean the windows?).
If you are able to paint the store, you have given it an instant face lift to your environment. Use seasonal decorations throughout the store.
A window display incorporating natural items (pumpkins, squash, gourds, driftwood, stones or rocks) can be eye catching. Pick a theme and don't clutter it with too many products. It's confusing to your customer
You can communicate with the other merchants in your area to do cooperative advertising with coupon exchanges. Think about advertising through emails, publications and bulletins of organizations. Come up with an ad that has all parties involved for print and emails.
Next: Week 3 - Wish Lists
Thursday, October 8, 2009
Week 1: Fall Cleaning
By now you should be busy getting ready for the holiday season- regardless of the economic situation! You have to be ready for any sale that comes your way.
But how are you going to get customers to shop with you? BE THE BEST AT WHAT YOU DO!
SoHe Designs presents the 12 week to Christmas. I will share my thoughts and ideas how to sell in this tough economy. Note: It will require work on your and your staff's part (if you have a staff).
My plan is to post "The Tip of the Week" which will concide with a date to give you time to prepare. The first few blog submissions, I will have to play catch up as I see that the calendar is moving! I look forward to hearing from you and what you are doing to make this a successful season.
Week 1 Fall Cleaning
Get ready to clean up your business whether it is the physical location, your desk or your email list.
Your store is your home so...
Sweep it, wipe it,straighten it up, wash it, plaster it, paint it, vacuum it, invest in it!
Move the out of season items to the clearance if necessary.
Email list: send out a generic reminder to your customers that you are still in business and plan to meet their needs, etc. This will quickly tell you which emails are still current.
Plan your days- if you haven't made plans for the season get out your calendar immediately and sit with your staff and start filling in some dates! Here's somethings you can discuss:
Events and activities including guest artists and vendors
Marketing campaigns
Visual merchandising
staff hours
I'll talk about the kinds of events & activities in the coming weeks. But here is something you can look into since it is right around the corner. Columbus Day (Thanksgiving in Canada) generally opens the holiday shopping season! Great opportunity to preview new merchandise! SoHe Designs will be at Circle of Sisters Oct 10 & 11 in NYC's Javits Center.
Next: Week 2 Holiday Marketing Plan
But how are you going to get customers to shop with you? BE THE BEST AT WHAT YOU DO!
SoHe Designs presents the 12 week to Christmas. I will share my thoughts and ideas how to sell in this tough economy. Note: It will require work on your and your staff's part (if you have a staff).
My plan is to post "The Tip of the Week" which will concide with a date to give you time to prepare. The first few blog submissions, I will have to play catch up as I see that the calendar is moving! I look forward to hearing from you and what you are doing to make this a successful season.
Week 1 Fall Cleaning
Get ready to clean up your business whether it is the physical location, your desk or your email list.
Your store is your home so...
Sweep it, wipe it,straighten it up, wash it, plaster it, paint it, vacuum it, invest in it!
Move the out of season items to the clearance if necessary.
Email list: send out a generic reminder to your customers that you are still in business and plan to meet their needs, etc. This will quickly tell you which emails are still current.
Plan your days- if you haven't made plans for the season get out your calendar immediately and sit with your staff and start filling in some dates! Here's somethings you can discuss:
Events and activities including guest artists and vendors
Marketing campaigns
Visual merchandising
staff hours
I'll talk about the kinds of events & activities in the coming weeks. But here is something you can look into since it is right around the corner. Columbus Day (Thanksgiving in Canada) generally opens the holiday shopping season! Great opportunity to preview new merchandise! SoHe Designs will be at Circle of Sisters Oct 10 & 11 in NYC's Javits Center.
Next: Week 2 Holiday Marketing Plan
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